Race to 1,000
One goal for the 2024 Canal Run is to push participation to over 1,000 racers. The marketing initiative, called “Race to 1,000” is a referral program where past Canal Run runners and walkers can refer first-time racers for a discount on their own race.
How It Works
- Anyone who registers for the 2024 Canal Run can refer new racers for a $5 discount. Get 2 new racers to sign up and get $10 off your race entry. In fact, runners and walkers can continue to get a $5 discount per registered new racer up to the total amount of their race! It cannot go over the cost of the race.
- A “new” racer is defined as somebody that has not done any Canal Run event in the past 10 years.
- Registered racers will receive a unique link on their registration confirmation page that can be shared to gain referral credits.
In addition to the discounts, any Canal Run runner or walker that refers five or more new racers will get a special edition Race to 1,000 water bottle. An exclusive item, not available anywhere else.
