Canal Run

Thousands of people flock to the Copper Country each July for one of the Upper Peninsula’s premier events, and we’d love to welcome you as a sponsor. This is a chance to get your brand in front a huge amount of people, support a healthy and family-friendly event that’s been a staple in the community for 45 years, and feel good as you’ll be part of the Canal Run Gives Back Program that’s raised more than $10,000 for non-profits in our community.

Contributing Sponsor

This is your chance to enter the fray as one of our partners for an affordable investment.

Partner Commitment

• Donation of goods or services for the event worth a value of at least $250

Partner Benefits

• Recognition during the award ceremony
• Logo and link provided on the Canal Run website
• Recognition on all printed Canal Run t-shirts (smallest print)
• Space at the award ceremony for a banner

Supporting Sponsor

Up the game and help us take this event to the next level.

Partner Commitment

• Donation of goods or services for the event worth a value of at least $500 

Partner Benefits

• All of the benefits above, plus the following:
• Recognition on all printed Canal Run posters, if committed by February 1
• Recognition on all printed Canal Run t-shirts (3rd largest print)

Major Sponsor

These sponsors go above and beyond to ensure this event remains one of the U.P.'s best events.

Partner Commitment

• Donation of goods or services for the event worth a value of at least $1,000

Partner Benefits

• All of the benefits above, plus the following:
• Recognition on all printed brochures which are mailed to 1,500+ households
• Recognition on all Canal Run race emails, sent to 2,000+ racers at least 8 times
• Recognition on all printed Canal Run t-shirts (2nd largest print)

Race Partner

Our most important partners aren’t those who simply provide money, they help make this event a reality. We demand a lot from these businesses and organizations and believe their investment in our event has helped them thrive.

Partner Commitment

• At least 1 Canal Run Board Member that chairs or co-chairs a committee (safety/medical, public relations/marketing, volunteer, course logistics and racer services). Plays a key role in coordinating the event and attends regular meetings. Commits to the Friday and Saturday of race week to help in key roles.
• At least 20 volunteers from the race sponsors organization to volunteer at the event

Partner Benefits

• Race partner recognition on all Canal Run materials - posters, brochures, ads, etc.
• Recognition at the beginning of all four races
• Recognition on all printed Canal Run t-shirts (largest print)

Get Creative

The Canal Run hasn't been successful by doing the same thing as everyone else. We’ve had chip timing longer than most other regional events have existed, our free high-resolution photo downloads hav made the Canal Run a social media darling, and our signature t-shirts are collector items for thousands of people across the country. With that said, we’re always looking for ways to push further. We’d love to have your help to do that. Things like becoming a race name sponsor, offering a scholarship to get more racers in free or having an aid station named after you are all things, we’d love to work with you to do. The ideas are endless, and we look forward to working with you to make the next great thing happen.

Contact Us

Reach out to us in whatever way is easiest for you, and we’ll work with you to make a sponsorship plan that works perfectly for your business or organization.

• E-mail: hello@canal.run
• Phone: (906) 483-1153